Job Description

• Develop mid to long term strategy for all categories based on structured consumer research & insights.
• Deliver Annual operating plan in collaboration with sales and marketing that translates brand strategy into execution brand plans.
• Overseeing day to day creation of content for annual campaigns.
• Planning & execution of communication across all channels, offline & online.
• Close collaboration with digital & activation team to ensure delivering effective campaigns.
• Define & monitor Key success drivers for each category.
• Drive innovation through developing new products portfolio in collaboration with global brand team, supply chain, and commercial team.
• Responsible of overall brand P&L & Annual A&P for all functions.
• Lead & develop marketing team.
• Overlook strategic contracts with external partners.
• Manage & plan required research & Marketing intelligence required to support ideation and business cases Work closely with sales force to develop consumer promotions and activation in retail environment to drive pull.

Skills