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Senior Brand Manager (FMCG Company)

Jeddah, Western Provience · Marketing/Public Relations

Job Description

  • Develop mid to long term strategy for all categories based on structured consumer research & insights.
  • Deliver Annual operating plan in collaboration with sales and marketing that translates brand strategy into execution brand plans.
  • Overseeing day to day creation of content for annual campaigns.
  • Planning & execution of communication across all channels, offline & online.
  • Close collaboration with digital & activation team to ensure delivering effective campaigns.
  • Define & monitor Key success drivers for each category.
  • Drive innovation through developing new products portfolio in collaboration with global brand team, supply chain, and commercial team.
  • Responsible of overall brand P&L & Annual A&P for all functions.
  • Lead & develop marketing team.
  • Overlook strategic contracts with external partners.
  • Manage & plan required research & Marketing intelligence required to support ideation and business cases Work closely with sales force to develop consumer promotions and activation in retail environment to drive pull.


- 6-8 Year of experience in FMCG section with marketing background.
- Bachelor of Marketing or Business Administration or other related field. A Master degree would be considered as an additional asset
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