Responsible for creating, planning, and implementing the marketing and sales mission, vision, and strategy, along with the budget and efficiency targets for the assigned area.

• Defines key marketing and sales targets (e.g., volume, prices, portfolio mix) and establishes appropriate metrics and measurement tools to monitor the performance.
• Anticipates results and identifies gaps in performance, proactively, to take early remedial action and ensure that the targets are achieved in the global markets and drives the growth of the top line in each market.
• Drives the evaluation of potential new and existing markets and their needs and ensures proactive sales approach with a focus on solutions.
• Oversees the market trends, competitive analysis, and market segment definition activities.
• Ensures that the market is well monitored by developing efficient marketing and sales tools and their effective maintenance and usage.
• Responsible for planning and implementing customer surveys and analyzing and acting on the results to ensure high level of customer satisfaction.
• Bachelor's Degree in Electronics & Instrumentation or Electrical Engineering with Proven Sales track record of 20 years in Industrial Automation Sector of which more than 15 years in power generation and water sector in Saudi Arabia, preferably Distributed Control Systems ( DCS & ESD).